M.A. Advertising & Public Relations
Madurai Kamaraj University
M.A./M.L.M./M.A Tourism Management M.A in Pub. Administration. Political . science, English, Economics, Sociology
Eligibility:- degree from a recognized university
Duration : 2 Years.
M.A. Advertising & Public Relations
Madurai Kamaraj University
Eligibility : Any Degree
First Year
1.Introduction to Commu­nication
2.Introduction to Advertising
3.Principles of Public Rela­tion
4.Creating Advertisements
5.Process of Public Relation
6.Campus Programme Creation of Ad
 Final Year
7Tools of practice Relations
8.Integrated Marketing Communication
9. Media Planning
10.Advertising Campaigns
11. Advertising  & PR Research
12.Campus Programming Adv. company media planning Tools
13. Project work

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